Business Studies — Year 12

Unit 1: Exploring Business

Learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.

Learning Aim A- Explore the features of different businesses and analyse what makes them successful

Topics Covered:

-Features of businesses

-Stakeholders and their influence

-Effective business

communications

Learning Aim B- Investigate how businesses are organised

Topics Covered:

-Structure and organisation

-Aims and objectives

Learning Aim C- Examine the environment in which businesses operate

Topics Covered:

-External environment

-Internal environment

-Competitive environment

-Situational analysis

Learning Aim D- Examine business markets

Topics Covered:

-Different market structure

-Relationship between demand, supply and price

-Pricing and output decisions

Learning Aim E - Investigate the role and contribution of innovation and enterprise to business success

Topics Covered:

-Role of innovation and enterprise

-Benefits and risks associated with innovation

Learning Aim E - Investigate the role and contribution of innovation and enterprise to business success

Topics Covered:

-Role of innovation and enterprise

-Benefits and risks associated with innovation

Unit 2: Developing a Marketing Campaign

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed.

Learning Aim A- Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign

Topics Covered:

-The role of marketing

- Influences on marketing activity

Learning Aim B- Using information to develop the rationale for a marketing campaign

Topics Covered:

- Purpose of researching information to identify the needs and wants of customers

- Market research methods and use

- Developing the rationale

Learning Aim C- Planning and developing a marketing campaign

Topics Covered:

- Marketing campaign activity

-Marketing mix

- The marketing campaign

- Appropriateness of marketing campaign

Revision for Unit 2 Exam and mock exam.

EXAM:

Students to sit their external Examination for Unit 2

Unit 3 Personal Finance

Learners study the purpose and importance of personal and business finance. They will develop the Skills and knowledge needed to understand, analyse and prepare financial information.

Learning Aim A-Understand the importance of managing personal finance

Topics Covered:

-Functions and Role of Money

-Different ways to pay

- Current Accounts

-Managing Personal Finance