Students will explore how each element of the marketing mix is managed and used to inform and make business decisions in a competitive marketplace.
Students will sit an EOU Assessment based on exam questions. The areas assessed will be: - Marketing mix and it's application to varies case studies.
This ensures that individuals understand their own role within the workplace and develops analytical skills.
Students must see how organisations work together to bring about change or improvement.
This topic focuses on meeting customer needs through the design, supply, quality and sales decisions a business makes.
An end of unit assessment will be carried out using a case study to allow the student to practice their evaluation and analysis skills in relation to how design, supply, quality can effect sales.
Students will understand how businesses can meet different customer needs and be able to analyse and evaluate the different approaches.
The students will gain confidence in understanding different view points from the community.
Students will explore the tools a business has to support financial decision making, including ratio analysis and the use and limitation of a range of financial information
An end of unit assessment will be carried out using a case study to allow the student to practice their calculation, evaluation and analysis skills in relation to how a range of financial ratios and decision making techniques.
Students learn new financial skills that will be able to use later in life on a personal and business level.
Students are able to see how mathematical skills are important to use in a wide range of circumstances.
Growing a business means that decisions relating to organisational structure, recruitment, training and motivation need to be made to influence business activity. These aspects are considered in this final topic.
An end of unit assessment will be carried out using a case study to allow the student to practice how manage people. They will have to apply the theories that thye have learnt during the term.
Students will learn how they can motivate people and develop new skills in managing people.
Students will work in groups to understand the different ways people can be motivated in the workplace, this gives them an appreciation of different needs of different people.
Students will revise all topics for Theme 1 and 2. They will then sit: Theme 1 Examination {50% of final grade) This is a written paper with multiple choice and objective test questions. Theme 2 examination (50% of final grade) Questions will be a mixture of multiple choice, data response, short answer, extended writing and scenario based questions.
The two papers are divided into three sections: Section A: 35 marks Section B: 30 marks Section C: 25 marks. The paper will consist of calculations, multiple-choice, short-answer and extended-writing questions. Questions in Sections B and C will be based on business contexts given in the paper.
Students will consolidate their learning by undertaking different revision techniques in class to prepare them for their exam.
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